Case Study

Problem Statement

To integrate screen reader users with the regular user testing cadence.

Use Case

Screen Reader Users had an inconsistent experience across the different products and features.

Targeted Users

Visually impaired visiting the digital platforms using screen readers.

Solution

Using accessible personas as baseline, I directed the User Researchers to create user testing plans and  accessible profiles that would be included as part of the product to help them understand how a disability would have an impact on the existing use case.

This studies helped identify pain points on the journey map that otherwise would have been undetected.